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ELF Launches First Experience on Roblox

‘Digital sandbox’ fosters creativity and empowers entrepreneurs and cultural changemakers to bring passion projects to life.

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By: Lianna Albrizio

Associate Editor

ELF Cosmetics and ELF Skin have launched a new one-of-a-kind experience, ELF Up!, on Roblox, a global immersive platform for communication and connection.    ELF Up! takes users on a dynamic, personalized journey to become successful entrepreneurs and cultural changemakers. In ELF Up!, users create dream startups that represent places and causes they care most about.    The highly personalized experience fosters an advanced level of self-expression while building life skills like...

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